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PROJECT 5 - DESIGNING IDENTIFICATION SYSTEM FOR AIRBORN AIRLINES

Subject: Designing an identification system for an international airline company and its application to stationary set: letterhead, envelope, business card and a folder.

Brief: As a designer when developing an identity you should consider the following issues before developing a solution: Organization's products/services; organization's mission, needs of audience, and client; marketing approach; market opportunities; competitors; visual alignment with products and services; client budget.

After considering items listed above as a designer you could create an identity by developing and coordinating the following elements: Logos, symbols, nomenclature (a system of naming things), typography, colors, formats.

Historical Reference: Bauhaus, "Elementare Typographie", International Style

Required Text: Name of the company: "Airborn Airlines"
Genel Müdürlük
Atatürk Havalimanı, 34830, Yeşilköy/İstanbul
Tel: +90 212 4686363
Fax: +90 212 4561212
Merkez Binası
Esenboğa, 45678/Ankara
Tel: +90 312 3458978
Fax: +90 312 4561212
Web: www.airbornairlines.com
E-mail: customer@airborn.com

Parts: Folder:It should hold A4 sized paper (A4 must fit into it)
Letterhead: A4
Envelope: 11x22, 10.5x 24
Business Card: 5.5x8.5, 5x8, 4.5x7.5, 6x9
Logo/emblem applications: should be placed on an A4 sized paper.

Format: Presentation of your emblem, logotype: Lager (longest side will be 15cm) version of emblem and logotype and a smaller (longest side will be 3,5cm) one will be put on an A4 sized paper in color and in black and white.
Color: 2 colors

Given on: Dec. 06, '05
Due Date: Dec. 27, '05 at 9.40 sharp. (No late projects will be evaluated!!!)