PROJECT 5 - ADVERTISING CAMPAIGN
Brief: In this project, we will work on an advertisement campaign in collaboration with GRA 344 Psychology of Advertisement course.
By using the results of the researchs that you have made in GRA 344, you will be designing an advertising campaign for the brand and its product which you have chosen among the given sectors in Turkey.
This project will be carried on as a group work and each group will be designing the following three media to promote their advertisement campaign:
Billboard: Billboard is considered to be in classical horizontal format which is 3.20x2.20 cm. Your work will be on 48x70 cm.
Magazine or newspaper ad: The magazine ad is considered to be one full (right) page, but you can use double spread, or more pages if it is necessary for your advertisement concept. For the newspaper ad you are required to use one full page in black and white.
TV Advertisement (storyboard): TV storyboards are 12 colored frames which depict key scenes of a TV commercial from the beginning to the end along with the corresponding script under each frame. For the project, you are required to design a TV commencial and present it in the form of a storyboard pasted on 35x50 cm format.
Given on: May 9, 2006
Due to: May 25, 2006
By using the results of the researchs that you have made in GRA 344, you will be designing an advertising campaign for the brand and its product which you have chosen among the given sectors in Turkey.
This project will be carried on as a group work and each group will be designing the following three media to promote their advertisement campaign:
Billboard: Billboard is considered to be in classical horizontal format which is 3.20x2.20 cm. Your work will be on 48x70 cm.
Magazine or newspaper ad: The magazine ad is considered to be one full (right) page, but you can use double spread, or more pages if it is necessary for your advertisement concept. For the newspaper ad you are required to use one full page in black and white.
TV Advertisement (storyboard): TV storyboards are 12 colored frames which depict key scenes of a TV commercial from the beginning to the end along with the corresponding script under each frame. For the project, you are required to design a TV commencial and present it in the form of a storyboard pasted on 35x50 cm format.
Given on: May 9, 2006
Due to: May 25, 2006
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