- prepare 30 sketches for your logotype. (trying out different typefaces does not count, don't cheat) - prepare a mock-up for your packaging. (3d actual mock-up, not a drawing or modelling of it)
- choose one of the objects that you have selected. (if you were not satisfied with the 3 objects that we came up with in the class, try to find other objects as well and choose one among them) - bring sketches for the logotype of your packaging (sketches can be hand-drawn. actually for the first sketches we always expect you to bring hand-drawn ones before moving on to computer generated visualizations) - don't forget to send me the digital copies of your previous projects before thursday (pdf or jpeg-->150dpi)
- bring your final works (come to class prepared, print-out, cut and paste your postcards before coming to the class ) - don't forget to design the back of your postcards. (don't forget to leave a space for the message of the postcard sender, think about the placement of the stamp and where the address of the receiver will be placed. you may also write the name of your city on the back) - do not be late (be in class on time, 9.40 sharp!)
- bring 3 different visual solutions (final drafts) for your idea (1 idea--> 3 different visualizations) format: each visualization will be on an A4 (3 A4s in total)
- prepare your mathematic and poetic lists. - choose 6 items in total from your lists (3 mathematic+3 poetic, 2 mathematic+4 poetic, 1 math.+5 poetic, 4 math.+2 poetic, ... etc. it is up to you) - bring 5 different idea sketches departing from the keywords that you have chosen, each in A4 format (5 A4's in total) (your sketches need not to be computer generated, they can be handdrawn, collage and so forth)
Subject: Designing a postcard. You are asked to question mathematical and poetic sides related with city.
Brief: Postcards should promote the idea of 'city'. Original drawings, photos, or prints are accepted. There are no restrictions on medium.
Format: 17x12 cm
In this project you are asked to build a visual message by using marks, images, photography, illustration and typography. As a designer your task is the creation of visual ideas.On the other hand, visual experience can be subjective and determined by the audience, intention of designer, culture, history, politics, tradition, syntax, habits, economy, aesthetical values, ethics, and technology.
In order to create intended message (in this case viswals related with the selected city) you should understand the anatomy of a visual message. In other words, you should understand the fundamentals of the city and your point about the city. There ara two factors incolved in this process which may be helpful to you to visualise your ideas: representation & abstraction
The visual experience is subjective. For example, to Leonardo Da Vinci a bird meant flight, because he was interested in flying machine. Detailed bird such as a dove may be perceived as love and peace for some others. In this casephotographyis the most technically dependable in means of representing reality. Highly realistic painting may come close.
The other way of creation of a visual message can be done by using abstraction which is distillation, reduction of multiple factors to only essential. When you are visualising your work, you should consider all aspects related with construction of a visual message.
Given on: September 12th, 2006 Due to: September 26th, 2006
since this blog is for GRA 301 & GRA 302, all GRA 301 students who are registered at blogger.com and are members of our blog may contribute to gra301.blogspot.com
at this blog, you can share ideas, your thoughts, visual materials, events, URLs and ask questions that are related directly or indirectly to our course and design in general.
it is your responsibility to check the blog regularly, to read the assignments and to follow the announcements.
this blog is active now for two years, you can check out what we were up to in the last year (2005-2006) from the archives section. you also have the chance of looking at class of 2004-2005's blog at http://gra302.blogspot.com
ps: some visuals from the graduation projects of our new graduates are available at http://gra401.blogspot.com, if you didn't visit the gra402 exhibition last year, the blog will give you a nice idea about the works presented there.
GRA 302 studio basically aims to improve students' 'ability to design' through expanding their practical knowledge in research and analysis, systems thinking, critical reasoning. By developing their visual literacy and skills in conducting design elements within the constraints of problem solving, students are then expected to be fluent in contemporary graphic design language.
