PROJECT 1 - MATHEMATIC/POETIC
Subject: Designing a postcard. You are asked to question mathematical and poetic sides related with city.
Brief: Postcards should promote the idea of 'city'. Original drawings, photos, or prints are accepted. There are no restrictions on medium.
Format: 17x12 cm
In this project you are asked to build a visual message by using marks, images, photography, illustration and typography. As a designer your task is the creation of visual ideas.On the other hand, visual experience can be subjective and determined by the audience, intention of designer, culture, history, politics, tradition, syntax, habits, economy, aesthetical values, ethics, and technology.
In order to create intended message (in this case viswals related with the selected city) you should understand the anatomy of a visual message. In other words, you should understand the fundamentals of the city and your point about the city. There ara two factors incolved in this process which may be helpful to you to visualise your ideas: representation & abstraction
The visual experience is subjective. For example, to Leonardo Da Vinci a bird meant flight, because he was interested in flying machine. Detailed bird such as a dove may be perceived as love and peace for some others. In this casephotographyis the most technically dependable in means of representing reality. Highly realistic painting may come close.
The other way of creation of a visual message can be done by using abstraction which is distillation, reduction of multiple factors to only essential. When you are visualising your work, you should consider all aspects related with construction of a visual message.
Given on: September 12th, 2006
Due to: September 26th, 2006
Brief: Postcards should promote the idea of 'city'. Original drawings, photos, or prints are accepted. There are no restrictions on medium.
Format: 17x12 cm
In this project you are asked to build a visual message by using marks, images, photography, illustration and typography. As a designer your task is the creation of visual ideas.On the other hand, visual experience can be subjective and determined by the audience, intention of designer, culture, history, politics, tradition, syntax, habits, economy, aesthetical values, ethics, and technology.
In order to create intended message (in this case viswals related with the selected city) you should understand the anatomy of a visual message. In other words, you should understand the fundamentals of the city and your point about the city. There ara two factors incolved in this process which may be helpful to you to visualise your ideas: representation & abstraction
The visual experience is subjective. For example, to Leonardo Da Vinci a bird meant flight, because he was interested in flying machine. Detailed bird such as a dove may be perceived as love and peace for some others. In this casephotographyis the most technically dependable in means of representing reality. Highly realistic painting may come close.
The other way of creation of a visual message can be done by using abstraction which is distillation, reduction of multiple factors to only essential. When you are visualising your work, you should consider all aspects related with construction of a visual message.
Given on: September 12th, 2006
Due to: September 26th, 2006
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11:27 AM
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